RIM be gone, is Blackberry here to stay!?
So as we continue to bowl head-long into 2013, Febuary is upon us, leaving January feeling like a distant unloved cousin (we all have one right?). So settle into that nice comfortable wingback chair, fire up an e-cigar, and check out this weeks blog.
Blackberry loses the RIM, but have they also lost the plot?
Good old Heins', he's no Steve Jobs, having to noticably encourage the crowd to get excited at one point during this weeks Blackberry launch event, simulcasted throughout the world.
To be fair, RIM have done a great job in adding some much needing gloss & shine to the brand, and with celebrity stalwarts such as Alicia Keys (apparentley their new Creative Director!!!?) and of course, Will.I.am whose about as common at tech-events as sweaty Linux engineers, it all made for a good show. I felt a bit sorry for old Heins, there were points where even he looked like he was marching himself to the gallows. The boldest thing they've done is junk the 'RIM' from the company brand name, its now just 'Blackberry' - we wonder if Shaun Parker had a input on that!
Anyway, here's an overview of some of the new features of Blackberry 10. The two new handsets, the Z10 and 'the other one', everyone will buy the Z10 as it arguably looks better than anything else on the market, represent decent pieces of hardware, and are available at the time this blog goes out, via UK carriers, here in the UK.
BB10 has several new features, most noticable is the single finger gesture ability to control almost every aspect of the phone from one hand, and one thumb gesture, navigating through layers of 'Blackberry hub' actually appears to work very well. The new camera feature, 'timeshift' allows backwards & forwards in time photographs to be snapped from one click, and an interesting corporate feature, 'Blackberry balance' adds a work-place perimiter around the phone, allowing personal and corporate use, side by side, on the same handset. Heins claims the "typing experience on the Blackberry is the best in the word" and we can beleive him, with new 'word-flick' allowing predicted words to be flicked into emails and messages with astonishing accuracy.
So far then,so good.
Then the list of committed applications were cited, everything from Sage to Angry Birds is in there, but I was quite shocked to hear was applications such as Viber, and WhatsApp to be committed to the platform, and yet, no Microsoft Lync? How can RIM (sorry Blackberry) expect any kind of true Enterprise adoption if one of the biggest Microsoft productss of the year, still doesnt work on the platform itself? WhatsApp if you dont know, is an application that allows free messaging and audio calling across its platform,usually used by spotty 'yoof' with no-credit, and surely this is nothing to shout about?
If only they had predtive text!!!
There's the fact these apps now CONFLICT with BBM which has had an overall, and itself now allows the ability to send audio & video across BBM, (so even more pimply faced 'yoofs' can easily mobilise themselves for impromptu rioting) but how Blackberry expect business users to adopt this, I just dont know.
Have they come to the party too late? Let us know your thoughts in the comments box, on Twitter @servercentre or why not drop us an email, email@example.com
Until next time